Commercial, Social & Promotional Advertising
In late 2019, I was brought in as a freelance field producer to help out with some shoots being done by Graphite Films, the production arm of Feld Advertising. By early 2020, the Head of Production reached out and asked if I would be interested in a newly created position as Supervising Post Producer. Over the next 5+ years I helped create hundreds of commercials and instructional videos for a variety of new and existing clients. Sometimes we started from scratch with ideation and new productions. Other times we started with existing footage. Every time we took pride in delivering a quality product in our effort to meet, and ideally exceed, client goals and expectations.
Freedom Mortgage
One of my favorite projects during my time at Feld Advertising was getting to be the Agency Producer on the campaign for a new client, Freedom Mortgage in early 2025. It consisted of 2 Brand spots and 4 Employee Direct response spots.
I really loved bringing the Creative teams vision and words to life. The stars aligned with beautiful locations, an extremely talented crew, great post production from edit to music to finding just the right VoiceOver talent, and perhaps most importantly, the casting of real families to really deliver the genuine feeling of home.
Brand Spots
For these employee spots we actually built out our own set in order to manifest the Creative Director’s vision. I also loved how the graphics came out. It’s always fun to help real employees get relaxed in front of the camera and see how thrilled they are when they see the final product!
Employee Direct Response Spots
Constant Contact
Constant Contact was first referred to Feld to see if we could take an existing spot and re-edit it to help optimize performance. The results were so positive and the working relationship such a pleasant, collaborative experience that the client then engaged us to make several new spots for them. Each spot was delivered with alternative messaging for testing, as well as at different lengths and in different formats for digital marketing. And who doesn't love goats!
Abbott Diabetes Care (ADC)
Feld has a long history of producing commercials, promotional, and instructional videos for ADC for both domestic and global markets. I take pride in having developed a deep understanding of the the client’s products, their needs for international localization, and the exponential growth of this client relationship during my years with Feld.
Zulily & Gabi.com
Zulily was another Feld client that predated my employment, but during my time they came back to us for some updated versions of their original spots that were fun to work on.
FUN FACT: My son is the youngest VoiceOver talent used in the spot. Sweet memories.
Being the Producer for the Gabi insurance spots was one of my early freelance jobs for Feld before becoming staff. Sourcing a company to build the rate comparison machine and assembling the team for the costume and stunt in the Angel spot were a couple of those random, fun Producer challenges I love.
NewDayUSA
NewDay USA was also a long-standing client at Feld when I started. We continued to produce many new spokesperson spots for them, as well as handling all of their trafficking and media buying nationally. Our Post team was extremely adept at re-editing, refreshing and adapting the spots to optimize performance and address changes in the market.
Summersalt
Summersalt approached Feld asking if we could create spots for them using some great video footage they had shot during a photo shoot. We provided the copy, graphics, VoiceOver, edit and music, creating several spots for them with a variety of CTAs. They returned the following year for more.
